Online Advertising Guide

What Is Online Advertising and How Does It Work?


Any form of marketing message that appears on the Internet is referred to as online advertising. This implies it might show up in a web browser, a search engine, social media, mobile devices, and even email.


For a variety of reasons, savvy advertisers are increasingly turning to this medium to reach consumers:


It is reasonably priced.

It reaches a large number of people.

It’s possible to follow it to see how successful it is (or failure)

It can be tailored to a specific audience.


Indeed, as new routes for marketers open up, the reach of Wix SEO is only expanding (think ads delivered through text message or marketing messages delivered to users in a certain area, known as geo-targeting). While other commercials are less common or are just gaining traction, we are exposed to a large number of them on a daily basis. Let’s look at some of the most common forms of web advertising.

Online Advertising Types


You can’t really get away from adverts given in a digital atmosphere, whether you’re surfing the web or just checking your email. Here are a few of the most common kinds.

Advertisements that appear on the screen


Display ads, which are perhaps the oldest type of internet advertising, come in a variety of shapes and sizes, from banners to text ads that are related to the content of a website. On a popular car blog, you may see an AutoZone display ad, or a banner ad for Sephora’s newest products on a prominent beauty or cosmetics site.

Email Advertisements


Many customers are unaware that email ads are advertisements because they are such a common method of web marketing. When you open your inbox, you’re likely to discover adverts for new cable services, Macy’s special offers on children’s clothing, or Samsung or Apple’s latest cell phone gadget. Coupons and newsletters are examples of email advertisements.

Native Ads are a type of ad that is


Then there are native ads that are disguised as sponsored posts, such as Virgin Mobile’s post on Buzzfeed titled “6 Texts to Copy and Paste to Break Up With Your Significant Other,” or as advertorials, which are online (and sometimes print) ads that look like editorial content but promote a product or service. With The New York Times, Airbnb had a successful native ad placement tracing the route of immigrants from other countries into the United States at Ellis Island. It’s fascinating and educational, plus it promotes Airbnb in a subtle way at the top with a small logo.


Advertisements on Social Media


Marketing messages are ubiquitous on social media sites, whether it’s Facebook, Twitter, or YouTube. Because we spend so much time looking through our newsfeeds, commenting, liking, and sharing, social media is an excellent location for marketers to reach their audience, from Facebook advertisements to sponsored tweets to adverts that come up between YouTube movies. Sponsored filters on apps like Snapchat, which combine a fun element, such as a taco face filter, with a sponsorship by Taco Bell, are a newer form of social media advertising.


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Additional Activities – An Essay Prompt on Online Advertising


You learned about many sorts of online advertising in this session, including what you might see in a web browser, a search engine, social media, mobile devices, and even email. Now is the moment to consider the prevalence and impact of digital ads closely. The following essay prompts challenge you to evaluate which sort of online advertising is the most effective, the least obtrusive to your user experience, and the most personalised to you personally.

Prompt for an essay


Choose three different methods of online advertising from the list below:


Advertisements that appear on the screen

Email Advertisements

Native Ads are a type of ad that is

Advertisements on Social Media

Ads that appear in the middle of the screen

Ads using Rich Media

PPC (Pay-Per-Click) Advertising

Ads that are retargeted


Take a screenshot of an advertisement that represents each of the three categories of online advertising you chose. Consider each one critically. Then, in a minimum of 150-word essay, discuss the following:


Which of the adverts did the best job of grabbing your attention? Why?

Which commercial did you find to be the most intrusive to your user experience? Why?

Which of the advertising was the most relevant to your needs? Why?



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