Himanshu Pal of SalesDuo – Dealing with Amazon Suspensions: Tips for Resolving Issues and Preventing Them

You are part of a vibrant and competitive marketplace as an Amazon Seller. However, it is important to understand that Amazon has strict policies and guidelines to ensure a safe and fair environment for buyers and sellers. Violations of these policies can result in account suspensions, significantly impacting your business. This guide will provide valuable insights and strategies to navigate the suspension process and help you maintain a successful selling experience on Amazon.

Understanding Amazon Seller Account Suspensions

Before delving into the details, let’s first understand what an Amazon seller account suspension entails. An account suspension occurs when Amazon blocks your selling privileges on their platform due to a violation of their rules or failure to meet their standards. This can have serious consequences for your business, including loss of sales, rankings, and reputation. It is important to address the suspension promptly and take the necessary steps to reinstate your account.

Common Reasons for Amazon Account Suspensions

Account suspensions on Amazon can occur for various reasons. Awareness of these common reasons is crucial to avoid falling into the same pitfalls. Let’s explore some of the key factors that can lead to Amazon seller account suspensions:

Violation of Amazon Policies

One of the most common reasons for account suspensions is the violation of Amazon’s policies. This can include manipulating algorithms, engaging in review manipulation, selling restricted or prohibited products, or breaching any other terms of service. Familiarizing yourself with Amazon’s policies and strictly adhering to them to avoid account suspensions is essential.

Poor Performance Metrics

Amazon closely monitors the performance metrics of sellers to ensure a high standard of customer experience. Metrics such as order defect rate, cancellation rate, late shipment rate, and valid tracking rate are considered. Failing to meet the minimum requirements for these metrics can result in account suspensions. It is important to regularly monitor your performance and take corrective actions to maintain good metrics.

Selling Prohibited Products

Amazon lists prohibited products that cannot be sold on their platform due to legal, safety, or other concerns. Selling these prohibited products can lead to account suspensions. It is crucial to familiarize yourself with the list of banned products and ensure that your inventory complies with Amazon’s guidelines.

Multiple Seller Accounts

Operating multiple seller accounts without proper authorization from Amazon is against their policies. Amazon strictly enforces a one-account policy unless there is a legitimate business reason for having multiple accounts. Opening or operating multiple accounts without permission can result in account suspensions. It is important to seek permission from Amazon if you have a valid reason for needing multiple accounts.

Copyright and Trademark Infringement

Amazon places great emphasis on protecting intellectual property rights. Selling products that infringe on copyrights, trademarks, or other intellectual property rights can lead to account suspensions. Ensuring that the products you sell are legally sourced and do not violate any intellectual property rights is essential.

Providing Inaccurate Product Information

Accurate product information is crucial for maintaining a high level of customer satisfaction. Providing inaccurate or misleading product information can result in account suspensions. It is important to provide detailed and accurate product descriptions, including information about the product’s features, specifications, and condition.

Failure to Provide Complete Invoices

Amazon requires sellers to provide accurate invoices for their business customers. Failure to provide complete and accurate invoices can result in warnings and account suspensions if the invoice defect rate exceeds 5%. It is important to promptly upload invoices for your business customers and ensure they meet Amazon’s requirements.

Upgrading Business Structure without Proper Documentation

Changing your business structure, such as upgrading from a sole proprietorship to a limited company, may seem harmless but can lead to account suspensions if not properly documented. Amazon requires sellers to provide additional verification documents and information when there are changes in the business structure. Failure to provide the requested information within the specified timeframe can jeopardize your account.

How to Handle an Amazon Account Suspension

Discovering that your Amazon seller account has been suspended can be a stressful experience. However, it is important to remain calm and take immediate action to address the suspension. Here are some steps to help you handle an Amazon account suspension effectively:

Stay Calm and Analyze the Situation

Upon receiving an account suspension notification from Amazon, it is crucial to remain calm and avoid panic. Take the time to carefully analyze the situation and understand the reasons behind the suspension. Thoroughly review the email notification from Amazon and any other relevant information provided. This will help you craft a solid plan of action to address the suspension.

Craft a Solid Plan of Action (POA)

Amazon requires sellers to submit a Plan of Action (POA) outlining the steps to rectify the issues that led to the suspension. When drafting your POA, it is important to be honest, concise, and specific. Identify the issues that resulted in the suspension and provide a detailed plan to resolve them. Include root cause analysis, corrective actions, and preventive measures to demonstrate your commitment to compliance with Amazon’s policies.

Communicate Effectively with Amazon Support

Once you have crafted your POA, it is time to communicate effectively with Amazon support. Contact Amazon through the appropriate channels and submit your POA for review. Be polite and professional in your communication, clearly stating the reasons for the suspension, your actions to rectify the issues, and your commitment to compliance with Amazon’s policies. It is important to respond promptly to any additional requests for information or clarification from Amazon.

Be Persistent and Follow Up

After submitting your POA, it is important to be persistent and follow up with Amazon regarding your suspension status. While it may take time for Amazon to review your appeal, taking proactive steps to follow up and provide any additional information requested can demonstrate your dedication to resolving the issues. Continue to communicate respectfully with Amazon support and maintain a professional tone in all interactions.

Best Practices to Avoid Amazon Account Suspensions

Prevention is always better than cure when it comes to Amazon account suspensions. By implementing best practices, you can reduce the risk of suspension and ensure a smooth selling experience on the platform. Here are some key practices to help you avoid Amazon account suspensions:

Stay Updated on Amazon’s Terms of Service

Amazon’s terms of service are regularly updated, and it is crucial to stay informed about any changes. Familiarize yourself with the latest policies and guidelines to ensure compliance. Regularly review Amazon’s communication channels, including Seller Central, emails, and notifications, to stay updated on policy changes and any additional requirements.

Maintain Good Performance Metrics

Maintaining good performance metrics is essential for avoiding account suspensions. Regularly monitor your performance metrics, including order defect rate, cancellation rate, late shipment rate, and valid tracking rate. Take proactive steps to improve any metrics that are below the minimum requirements. Providing excellent customer service, accurately fulfilling orders, and promptly addressing customer concerns can help maintain good performance metrics.

Provide Accurate Product Information

Accurate product information is crucial for ensuring a positive customer experience. Carefully review and update your product listings to provide accurate and detailed information about your products. Avoid misleading or exaggerated claims and ensure that your product descriptions align with the actual features and specifications of the products. Promptly address any customer concerns or complaints related to product information.

Adhere to Intellectual Property Rights

Respecting intellectual property rights is essential for avoiding account suspensions. Ensure that your products do not infringe on copyright, trademarks, or other intellectual property rights. Conduct thorough research and due diligence to ensure your products are legally sourced and do not violate intellectual property rights. Promptly respond to any complaints or concerns regarding intellectual property infringement.

Comply with Financial Requirements

Amazon has certain financial requirements that sellers must meet, including providing accurate VAT invoices for business customers. Ensure you promptly upload accurate invoices for your business customers and comply with Amazon’s requirements. Monitor your invoice defect rate and take corrective actions if it exceeds the allowed threshold. Promptly address any issues related to financial requirements to avoid account suspensions.

Additional Tips for a Successful Amazon Selling Experience

In addition to the best practices mentioned above, here are some additional tips to help you have a successful selling experience on Amazon:

Offer Excellent Customer Service

Providing excellent customer service is crucial for building a positive reputation on Amazon. Respond promptly to customer inquiries, address concerns or complaints with professionalism and empathy, and strive to exceed customer expectations. Positive customer reviews and ratings can boost your sales and contribute to a higher seller rating and improved account health.

Monitor Your Account Regularly

Regularly monitor your Amazon seller account for any notifications, policy updates, or performance metrics. Stay informed about any changes or new requirements to ensure compliance. Set up notifications and alerts to receive real-time updates about your account’s performance, inventory levels, and customer feedback. Regular monitoring can help you promptly identify and address any issues, reducing the risk of account suspensions.

Seek Professional Help if Needed

If you encounter challenges or face an account suspension, consider seeking professional help from experts specializing in Amazon seller account management. Professional service providers can offer guidance, assistance with appeals, and strategies to navigate the suspension process successfully. Their expertise can save you time, reduce stress, and increase your chances of reinstating your account. SalesDuo to your rescue!


Navigating and preventing Amazon seller account suspensions requires a proactive approach and a commitment to compliance with Amazon’s policies and guidelines. By understanding the common reasons for suspensions, developing effective strategies to handle suspensions, and implementing best practices to avoid them, you can protect your account and maintain a successful selling experience on Amazon. Stay informed, monitor your account regularly, and prioritize customer satisfaction to build a strong and sustainable Amazon business.

A leading Amazon Marketing Agency like SalesDuo can be a one-stop solution to manage all aspects of the Amazon and eCommerce business. This makes it easy for retail brands of all sizes to focus on what matters most while we help them set up, manage, and grow their business on multiple marketplaces across various markets. For more information, visit salesduo.com.